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Software studio · Cairo, Egypt · clients worldwide

We understand your business. Then we build it.

We help small and medium businesses move from manual work to clear, reliable software: management systems, web apps, online stores, integrations and AI automations.

Before → after

From scattered tools to one place for your whole business.

before → after · your business
  • Telegram supplier posts
  • WhatsApp orders
  • Excel sheets
  • Paper notebook

Your system

One place for the whole business

  • Orders
  • AI import
  • Customers
  • Payments
  • Online store
  • Live dashboard
  • Automatic reports
  • Customer updates

Why choose us

Business first, code second.

01

We learn your business

Before we write code, we learn how your business really works: daily operations, customers, and where time and money are lost.

02

From manual to systematic

We turn spreadsheets, paper and WhatsApp chats into one clear system.

03

A clear plan before we build

We write a detailed spec first, so you know exactly what you'll get before development starts.

  • We run our own products
  • AI where it saves real time
  • We stay after launch

Our own products

We build and run our own SaaS

Running them every day teaches us what real users need and how to keep software reliable, and we bring those lessons to every client project.

Coming soon

Afaak

A white-label platform that lets independent teachers and academies run live 1:1 teaching under their own brand.

  • Your brand, your website, on an Afaak address or your own domain
  • Live 1:1 sessions with a shared whiteboard, never recorded
  • Programs, levels and exams, with progress for every student
  • Parent access, flexible roles and your own payment methods
In development

Nawl

A complete system for small local shipping companies, at a price they can afford.

  • Shipment tracking from pickup to delivery
  • Customers, couriers, accounting and warehouse in one place
  • Real-life cases handled: returns, failed deliveries, refused parcels
  • A built-in AI assistant that guides the team through every task

How we work

From first conversation to long after launch

How we work in detail
  1. 01Understand the business
  2. 02Map the current process
  3. 03Agree on a clear spec
  4. 04Design
  5. 05Build in stages
  6. 06Test with real scenarios
  7. 07Launch
  8. 08Support and improve

Still running your business on paper, spreadsheets or WhatsApp?

Tell us how your business works today, and we'll show you what it could look like as one clear system.

Book a free discovery call